How an Amélie communication campaign works
a) Progressive Message
Deliver a message that evolves throughout your communication campaign.
An example of a campaign with a progressive message created for the Launch of the StriVectin product at Sephora.
An example of a campaign with a progressive message created for the Launch of the StriVectin product at Sephora.
1) Amélie monthly campaign created for SEPHORA
Monday - Week 1
Amélie welcomes the Marketing Director
• Credibility of a product sold exclusively
at Sephora
at Sephora
Tuesday - Week 2
Amélie welcomes a Dermatologist
• The product's scientific approach
• Details of the formula of this cream
Wednesday - Week 3
Amélie welcomes the Marketing Director
• Questions/Answers from listeners
Thursday - Week 4
Amélie welcomes a Dermatologist
• The product's scientific approach
• Details of the formula of this cream
Friday - Week 5
Amélie welcomes a Consumer
• Opinion of a customer user
2) "Maison de la France" themed week campaign
Monday
Amélie welcomes the
General Director Maison de la France
Tuesday
Amélie welcomes the
Director for the Guyana Tourism Office in Paris
Wednesday
Amélie welcomes the
Promotion Manager for the Guadeloupe Islands
Thursday
Amélie welcomes the
Directeur Europe du Comité du Tourisme de la Martinique
Friday
Amélie welcomes the
Director for the Réunion Island Tourism
Saturday
Amélie welcomes the
Director for Tahiti Tourism And Director for New Caledonia Tourism
b) Typical day
An Amélie communication day is based on 3 steps, thus offering maximum coverage on different radio stations.
Three 30-second trailers announcing Amélie’s interview, the name and job title of the guest and the main characteristics of the product or service at strategic times.
Amélie’s interview. This is a long programme, lasting 1 min 30, in which Amélie welcomes the brand representative and allows them to highlight in simple language the solutions that they are offering to given problems.
The Best of Amélie’s interviews. 1-minute programmes relaying the best moments of the interview. These programmes are multicast in the afternoon and in the evening.
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