Special Operations
Having developed numerous partnerships with the leading players in all of the major media (TV, Radio, Press, Internet, etc.), since 2008 the Amélie group has been developing turnkey cross-media communication campaigns in order to provide its advertisers with maximum coverage (visibility) and coherence.
Example of a Special Operation
AMELIE 360° OPERATION - ON TF1 ( FIRST TV NETWORK IN EUROPE)
Created for Milical 45 + Minceur
TELEVISION
1-minute programme in prime time on TF1, for one week (from Monday to Friday) at 7.50 pm + 15’’ trailers multicast before the long programme.
Trailer
Monday
Tuesday
Wednesday
Thursday
Friday
RADIO
Amélie Radio tool via 30’’ Trailers, 90’' Interviews and 60’’ Best-of Interviews, which are multicast.
Targeted Radio Stations
INTERNET
a) Presence on Network sites
Presence on Network-related sites via 100% SOV banners and boxes
Implementation Examples
b) Presentation site for the operation
Presence on tf1pub.fr + ad hoc site summarising the operation.
c) Competition
Event-based competition on Plurielles.fr
PRESS
a) General Public Press
1 full-page advertising feature in Femme Actuelle and Prima
b) Professional Press
4 pages (cover + 3 pages) in le Quotidien du Pharmacien.
BELOW-THE-LINE ADVERTISING
a) Direct Marketing / Newsletters
Sending of a newsletter announcing the operation to 40,000 Targeted contacts (Women over 45 years old).
Sending of a newsletter announcing the operation to 6,000 contacts (business heads, senior executives, Marketing and Communication managers, etc.).
