Campaigns designed by Amélie
Campaign designed for CIV (CIV - The French “Meat information centre”)
The challenge :
Communicating during the avian influenza crisis in France.
Goal :
Reassure consumers about the health aspect and the benefits of meat.
Poultry throughout the crisis.
Poultry throughout the crisis.
Radio choice :
Communication strategy :
5 months of communication from October to March with 2 interviews per week per radio.
The messages where multi-broadcasted throughout the entire phase.
The messages where multi-broadcasted throughout the entire phase.
Amélie hosts
Louis Orenga
Directeur of CIV
Amélie hosts
Dr. Philippe Vanier
Veterinarian and Director of Animal Health for AFSSA
Amélie hosts
Monique Eloi
Vice-President for the Food National General Bureau
Amélie hosts
Bernard Tauziat
Breeder
Examples of Campaigns carried out by Amélie
Other Campaigns carried out by Amélie
